2003年高考结束后的那个假期,我就萌发了在网上创业的想法。收到中南民族大学国际经济与贸易专业的录取通知书后,就准备在大学期间创建一个跟国际贸易相关的商务网站,以国际贸易数据、信息、资料吸引中小外贸企业访问此网站,利用自助建站服务为中小型外貌企业提供网站建设服务,并从中收费,作为盈利点。这一时期,大学生网上创业基本上选择的是网上开店,这一模式需要货品独特、价格低廉、较多的周转资金、充足的维护时间,如果不能保证这几项,就很难成功。大一时的初来武汉,人生地不熟,我根本不能去保证其中的任何一项,所以换了一种自己独创的相对风险较小的商务模式。这时候的我没有资金、经验、人才,唯一可以依靠的就是自己的技术。我读小学四年级的时候,老爸买东西中奖得到一台小霸王电脑学习机,我在那时候学会怎样按键盘;我读小学六年级的时候,老爸单位买了一台586电脑,课余的时候我就经常跑过去玩一玩,就这样学会了一些电脑的基本操作;初三毕业2000年的那个暑假,我第一次接触互联网,做了自己的第一个的个人主页;高一时做了一个地区门户网站;等到我收到大学录取通知书的时候,我在网页制作方面已经初步成熟了。所以,别人利用一些大的C to C电子商务网站建立网上商店创业的时候,我选择创办自己的电子商务网站,尝试一次网络创业。

  于是在2003年9月中南民族大学2003级开学期间,我花65元购买国际域名,150元购买虚拟主机,创办了自己的第一个商务创业网站――商资网(网址:http://www.zyan.cc ,鄂ICP备05001194号),意思为“商务资讯网”,并在首页显目位置以“国际经济贸易+互联网络”为口号,打出了一段涉及到盈利点的广告:“随着互联网的普及与发展,网站已逐渐成为企业对外展示、信息沟通最方便快捷的桥梁。无论是个人还是企业,都不可缺少自己的网站。如果你还没有网站,那么,就请使用我们的自助建站平台,轻松建造、管理自己的网站。”然后在关于企业自助建站的二级页面继续宣传“以前建网站,需要请人制作。不但时间长、麻烦多、价格高,日后需要请人维护网站,非常麻烦!现在您只要通过“自助网站平台”就可以方便地建立网站;精美的网页设计模版,强大的网站管理系统,只要会打字,就可随时管理网站内容!作为领先的第三代互联网应用平台,本系统使你摆脱了传统网站开发方式固有的“投入高、维护难、不易更新”的弊端,从而使你能够轻松建成和拥有自己的精美网站。”关于建站流程,我设计了以下5个步骤:
  第一步 → 注册成为自助建站用户
  第二步 → 登陆试用并建设你的网站
  第三步 → 试用一段时间后,商资网会通知你交费
  第四步 → 请汇款到本站银行帐号。如未付费,你的网站将被删除
  第五步 → 在核对汇款到帐后,本站将你列为正式用户。
  至于企业在我的商资网上进行自助建站的价格,我提供了两种选择,一是30元/年,
  提供图片上传服务;二是100元/年,具有图片上传功能。
  网站创办后,就是宣传工作了,首先是将网站登录到百度、Google、中搜、3721、雅虎等知名搜索引擎上,让别人能够通过搜索引擎搜到我的网站。然而,别人搜索国际贸易、外贸等关键词时,我的网站排在几十页之后,哪有人会翻到那后面,所以,即使在这些搜索引擎中能搜到我的网站,也不能给我的网站带来多大访问量。去那些搜索引擎做广告、搜索排名价格太贵,我可没钱去做。于是,我只好又从技术上入手,做了点小动作。现在,无论是在百度还是Google,输入“商资网”,我的网站礼所当然地排在搜索结果的第一条;输入“国际贸易知识”我的网站还是排在第一;Google中输入“外贸实务、外贸资讯、外貌案例”等等,我的网站依旧是排在第一。还有其它的关键字就不一一提了。这样一来,两个月后,我的网站访问量大增。通过访问统计可以看出,访问者大多来自沿海一带的中、小企业。我第一步的目的达到了。
  紧接着,第一笔订单到手了,是山东一家小型外贸公司购买的30元/年的自助建站服务。当我查到款项已经打到我的招商银行卡上时,真的是激动万分。但紧接着,又遇到了麻烦事,对方索要收据,好对公司报帐。收据还容易弄,开完收据就给对方寄过去了。之后几天收到了第二、第三、第四笔30元/年的业务。但到第五笔业务时,就更麻烦了,对方购买的是120元/年的自助建站服务,金额相对大一点,坚持索要正式发票。我没有在工商部门注册,哪来的正式发票,于是花3元钱找了家平时经常去的商店,开了张120元的发票,总算蒙混过了这一关。然而接踵而来的业务怎么办呢?这时,我觉得我最大的失策就是客户定位上,如果当初是把客户定位为个人用户,人家就不会要收据、要发票了。可是,现在网站的已经建立起来了,从头再来已经不可能。我也想过去工商部门注册营业执照,但这毕竟是小本生意,如果这种税、那种税一扣,我不但盈不了利,而且还可能亏损。
  这时,我作出一个决定,放弃在商资网的企业自助建站业务上寻求利润,将原来30元/年那种类型的自助建站服务改为免费提供。于是,我的网络创业第一阶段宣告结束。投入:资金65元(网站域名费)+150元(虚拟主机空间费)+3元(购买发票)=218元;收入:4笔30元/年的业务合计120元+1笔120元/年的业务=240元。盈利:240元-218元=22元。
  虽然商资网没有再盈利了,但是它却因为自身独有的特点得到了发展壮大。其间,网易、8848等国内著名网站都与我联系过,准备与我的商资网合作建立武汉地区的B to B(商家对商家)电子商务交易平台。此时,恰好是“2004年中国•武汉国际信息产业博览会”期间,我从中国电子商务协会武汉代表处所作的一项调查显示中了解到:武汉有30%的企业无网站建设,已联网企业中,有95%以上仅仅浏览网上信息,利用网络做生意的仅占17%,而在线支付货款的不足5%。从中可以看出,武汉的电子商务市场发展前途很广阔。在电子市场的大环境没有形成的条件下,我一无资金、二无经验、三无人力资源,而网易、8848又只愿意提供它们品牌的无形资产,我想去改变武汉电子商务市场这种现状基本上是很难成功的。如果我有实力基础,我肯定不会放过这个机会。就如打仗,如果派出一支强大的前锋部队去攻击对方的阵地,或许就成功了,接下来就势如破竹;如果一个人单枪匹马去冲锋,无疑是去送死。于是,我婉拒了网易和8848。
  这一事件后,我发现既然网易、8848都能看中自己的网站,那么我完全可以用自己的商资网做招牌,吸引人才。尺有所长,寸有所短。想要成就一番事业,光靠自己一个人是不够的。我开始留心寻找那些将来有可能成为我的伙伴、臂膀或者能给我帮助的人。互联网大大拓宽了我们交流的空间,可以使我们不像以前那样不得不局限在亲戚、同学、朋友的小圈子里。
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bh Email
2008-2-15 17:37
机遇+勇气成就了你
shanghailtoo Email
2008-6-10 14:03
请问下用什么技术可以让baidu,google等搜索引擎排名排第一,能大致的说下吗?我的邮箱地址是yyrjw@sohu.com  谢谢
望空
2008-11-25 15:15
baidu,google等搜索引擎排名排第一
我也想知道,我的邮箱地址是261309766@163.com
谢谢了!
me
2009-7-2 18:37
都想知道 342831437@qq.com
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2010-2-9 22:44
现在的baidu排名基本上天天在变,郁闷!!!!!!!!!!
汪洋 Email Homepage
2010-2-9 22:47
现在还有在做企业网站建设吗?我有这方面的需要?sdwzm1680@163.com
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2010-2-27 22:45
你太有才了zan
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还是很有想法的,想法能付诸实践很困难,付诸实践能成功的少之又少!
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