今天我开始为“特步”品牌在我家乡的专卖店开发《进存销管理系统》。我先做了一张总的设计表,以后就以这张表为核心,围绕它编写进存销管理系统的程序,按专卖店的要求实现所需功能。
  
  附:
  特步品牌来源及释义:
  特步品牌英文名“XTEP”,源于英文“STEP BY STEP”,含有“踏踏实实、一步一个脚印”之意,中文名“特步”,既有英文名的谐音,她还表明三兴集团和特步品牌与众不同的文化内涵,即三兴集团走过的历程是与竞争对手不同的,快速变化,而又步步为营;也代表特步的消费者与众不同,他们是以青少年为代表的新生代,强调前卫、时尚、个性与自由,他们喜欢时尚而富有个性的运动用品,在运动中表现自我,在生活中崇尚自由。特步品牌符号“X”,体现了“前卫、时尚、个性与自由”的品牌文化,代表了需要我们去探索的一种未知、神秘的领域和世界。
  品牌定位:
  ■ 消费群体定位:13岁—25岁青少年为主的年轻一族;
  ■ 产品定位:前卫、时尚、个性、休闲与自由;
  ■ 价格定位:适合大众消费,属国内同行业中档水平的价格体系;
  ■ 广告定位:选择能代表特步品牌潮流、时尚、个性、健康等特征的当红明星作代言,
       以吸引目标群体,并通过立体及平面广告来传递特步“非一般的感觉”的品牌诉求;
  ■ 渠道定位:以二三级市场为主,大力建设专卖店,兼以店中店,稳步向一级城市进驻。







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